What is Viral Marketing?
What is Viral Marketing? Making a marketing strategy viral is one of the most successful marketing campaigns and practices that have occurred after Facebook, Twitter, YouTube and other concepts since Internet existed. Viral marketing is a business strategy using social media networks to promote a product.
They named the strategy viral marketing because the way the information spreads about a certain product with other people in other social networks; is much like a virus spreading from one person to another. This marketing strategy was based on word of mouth marketing, where information spreads in the same way that a virus spreads.
With modern technology, the viral effect of word of mouth marketing now includes Internet-based platforms.
Usually, viral marketing supplies the audience with valuable information or anything else that is of value. Sometimes, it could be as simple as just an amusing song but valuable enough it encourages people to share it with others.
Elements of an Effective Viral Marketing.
Viral marketing can be used as a standalone marketing strategy or a part of marketing campaign. Every marketer should recognize the fact that some viral marketing strategies are better from other strategies that some even work in simple platforms. Knowing the elements of effective viral marketing can help empower the results you want in your marketing campaign. These strategies are:
Using Common Behaviors and Motivations
An effective viral marketing always takes advantage of human motivations. Always, greed is what drives people. People want to be popular, to be understood and to be loved. With this, they communicate through emails and social media. Taking advantage of people’s motivations and behaviors will help the transmission of your product, service or other offerings.
Giving Away Valuable Offerings
In business and marketing, the word ‘free’ is a powerful word. On that note, you will notice the most powerful viral marketing campaigns giving away products or services free and it effectively attracts attention. Always – free information, free services and free products – can do powerful functions only not at the same level as the premium version; However, it is enough to get a wave of interest; and furthermore spread like a virus.
Scalable Transmission from Small to Extremely Large
If you want your viral marketing campaign to spread like wildfire, you need a scalable transmission. You need your transmission method to be scalable, from small to extremely large orders. This is important if your strategy ends up successful, therefore, people also surge like a wave; so you need to make sure you can match up, As a result, the rapid growth overwhelms you and your campaign might probably die.
Utilizing Existing Communication Platforms and Networks
People are inherently social, with some exception. In every person, there is a network of 8 to 12 people including family, friends, and acquaintances. Depending on a person’s position within the society, he might have an even bigger network of people. What is viral marketing?
Today, you can even develop Internet relationships through social media networks. A successful viral marketing makes use of these networks by learning how to properly place your message in such a way that it would rapidly multiply after dispersing it on the Web.