What is Viral Marketing?

What is Viral Marketing? Making a marketing strategy viral is one of the most successful marketing campaigns and practices that have occurred after Facebook, Twitter, YouTube and other concepts since Internet existed. Viral marketing is a business strategy using social media networks to promote a product.

Viral Marketing

They named the strategy viral marketing because the way the information spreads about a certain product with other people in other social networks; is much like a virus spreading from one person to another. This marketing strategy was based on word of mouth marketing, where information spreads in the same way that a virus spreads.
With modern technology, the viral effect of word of mouth marketing now includes Internet-based platforms.
Usually, viral marketing supplies the audience with valuable information or anything else that is of value. Sometimes, it could be as simple as just an amusing song but valuable enough it encourages people to share it with others.

Elements of an Effective Viral Marketing.

Viral marketing can be used as a standalone marketing strategy or a part of marketing campaign. Every marketer should recognize the fact that some viral marketing strategies are better from other strategies that some even work in simple platforms. Knowing the elements of effective viral marketing can help empower the results you want in your marketing campaign. These strategies are:

Using Common Behaviors and Motivations

An effective viral marketing always takes advantage of human motivations. Always, greed is what drives people. People want to be popular, to be understood and to be loved. With this, they communicate through emails and social media. Taking advantage of people’s motivations and behaviors will help the transmission of your product, service or other offerings.

Giving Away Valuable Offerings

In business and marketing, the word ‘free’ is a powerful word. On that note, you will notice the most powerful viral marketing campaigns giving away products or services free and it effectively attracts attention. Always – free information, free services and free products – can do powerful functions only not at the same level as the premium version; However, it is enough to get a wave of interest; and furthermore spread like a virus.

Scalable Transmission from Small to Extremely Large

If you want your viral marketing campaign to spread like wildfire, you need a scalable transmission. You need your transmission method to be scalable, from small to extremely large orders. This is important if your strategy ends up successful, therefore, people also surge like a wave; so you need to make sure you can match up, As a result, the rapid growth overwhelms you and your campaign might probably die.

Utilizing Existing Communication Platforms and Networks

People are inherently social, with some exception. In every person, there is a network of 8 to 12 people including family, friends, and acquaintances. Depending on a person’s position within the society, he might have an even bigger network of people. What is viral marketing?
Today, you can even develop Internet relationships through social media networks. A successful viral marketing makes use of these networks by learning how to properly place your message in such a way that it would rapidly multiply after dispersing it on the Web.

Milan Goranovic

Wow, making a marketing strategy is one of the most successful marketing campaigns after Facebook, and you can promote your product 😀

Razvan Marin

GoViral offers a lot of info by studying the behaviors and motivationsn of the peoples.

Ioan Rata

This article provides good info about viral marketing. It’s worth to read!

Manu Gomes Cerdeñel

Going viral is one of the best ways to gain attention, views, and therefore money, so it’s very important that we understand how to do it and what are some of the best mehods for it, thanks for the information in this post.


Thanks for the post, now I really know the power of social media marketing.


I really like this helpful acticle. Nowadays the internet is everywere so this is a perfect method to making a marketing strategy viral.


Excellent article and explanation about viral marketing, and how it spreads in the networks, this method has been one of the best used to promote a product.

Marko Stojanovic

this is great, you can promote your product trough your social networks like facebook, twiter…


I must add that this is something that will spread continuously, and that viral marketing is the present and the future of companies and their work.

Dila J

Thanks for your tips and expertise. I could surely use them

bonifus muchoki

Viral marketing can help you to sell millions of products to many people all over the world.
the main thing that a seller needs to do is just to make his or her product to go viral.
Also one should try to invest in viral products because they are the talk of town and selling them is very easy.
This blog is helpful.


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